Hispanic professional society & diversity job fairs at NSHP.org

Wellpoint Inc. reaches out to the Hispanic market

Healthcare company Wellpoint Inc., who created a successful product for the twenty-somethings, is now targeting the Hispanic market. Wellpoint is getting ready to launch new products called Nuestro Bien, which means "our well-being," in early 2008.
Based in Indianpolis, WellPoint is following essentially the same game plan it used to develop Tonik, its insurance product for 18- to 34-year-old customers.

Toward that goal, WellPoint is doing three key things.""

First, it is developing insurance policies that offer low co-pays for clinic care, but also give customers incentives to have a regular doctor-instead of using the emergency room.

Second, WellPoint is broadening its marketing efforts to reach all Hispanics.

Its third strategy is to set up Nuestro Bien booths at Hispanic cultural and business fairs, where it conducts educational seminars and passes out marketing materials.

Views: 44

Comment

You need to be a member of Hispanic professional society & diversity job fairs at NSHP.org to add comments!

Join Hispanic professional society & diversity job fairs at NSHP.org

About NSHP

With 25,000+ members, the National Society for Hispanic Professionals is the top US networking association for Hispanic professionals. It's free to join and this is a great place for you to connect with new people who share your interests, BUT it's not for selling or promoting your business. Join us today and ask here if in doubt about our policy.

Bilingual jobs

Members

With 25,000+ members, the National Society for Hispanic Professionals is the top US networking association for Hispanic professionals.

Badge

Loading…

© 2019   Created by NSHP admin.   Powered by

Badges  |  Report an Issue  |  Terms of Service