NEW YORK, February 15 - TeleFutura has entered into a deal with Nielsen Media Research to be recorded by the Nielsen Television Index, which provides ratings for the major U.S. broadcast networks.
TeleFutura is now the third Spanish-language network to be recorded by the NTI, joining sister network Univision and NBC Universal’s Telemundo.
"This is another important step towards completing the broadcast picture," said Ray Rodriguez, the president and COO of Univision Communications. "Being part of the big picture makes it easier for advertisers and agencies to connect with us and ultimately with U.S. Hispanics."
Prior to joining NTI, both Univision and TeleFutura solely subscribed to Nielsen's National Hispanic Television Index (NHTI), which measures only Hispanic households. Both will maintain their current subscription to NHTI until September 2007 when Nielsen will report all TV viewing only in NTI.
NTI data for TeleFutura will be available as of February 27, 2006