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Hoy and Telemundo Partner on National Community Campaign

CHICAGO, Aug. 24 /PRNewswire-FirstCall/ -- Hoy and the Telemundo Network are partnering on a multimedia community campaign. Under the one-year agreement, the media companies are highlighting issues that are important to the Hispanic communities they serve. Each month, Hoy and Telemundo provide information to readers and viewers through Hoy's three publications and programming-integrated messages and storylines on Telemundo stations. Information also appears online through both media companies' websites.

The partnership began in July. "This campaign allows us to better connect with readers," said Digby Solomon Diez, Hoy publisher. "We're aware of their concerns, and we're glad to be working with Telemundo on providing information on topics that impact Hispanic communities. Hoy is intensely focused on the local communities we serve across the nation."

Diabetes is the topic for August. In its Aug. 25 edition, Hoy will publish information including tips on how those with diabetes can better manage the disease. There also will be information on Hoy's website, http://www.hoyinternet.com . In the future, Hoy plans to incorporate the campaign topics into its community festivals and events.

Telemundo will air programming-integrated messages and storylines about diabetes during its prime-time novelas. There also is content on the network's website, http://www.telemundo.com .
"The messages that we are presenting along with Telemundo provide insight into various issues affecting our communities and assistance in locating additional resources," said Javier Aldape, Hoy editor and vice president/product and audience development. "We look forward to establishing
more national campaigns that reach Hispanic communities in partnership with the Telemundo network."

Anjanette Delgado, Telemundo Director of Community Connections, said the campaign in future months may focus on medical immunizations, blood donations, literacy, voter registration and Hispanic Heritage. "We're very pleased to be partnering with Hoy on this community outreach
effort," she said. "By working together, we're able to reach a larger audience of Hispanic consumers and offer them helpful information on these important issues."

Hoy is a Spanish-language daily newspaper with publications in New York, Chicago and Los Angeles. Hoy is published by Tribune Company (NYSE: TRB), one of the country's top media companies, operating businesses in broadcasting and publishing. Tribune reaches more than 80 percent of U.S. households and is the only media company with television stations, newspapers and websites in the nation's top three markets. Visit http://www.hoyinternet.com or call
(312) 527-8400 for more information.

Telemundo, a U.S. Spanish-language television network, reaches 92 percent of U.S. Hispanic viewers in 142 markets through its 16 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal.

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