District Director, Branding & Marketing
|Employee Type:||Full Time Staff|
|Union Status:||Non-Bargained For|
|Hours:||40 hours per week|
|Salary:||$76,500 - $90,000|
|Posted:||Monday, March 07, 2011|
|Closing Date:||Friday, March 18, 2011|
|The City Colleges of Chicago (CCC) District 508, is the largest community college system in Illinois and one of the largest in the nation, with 5,800 faculty and staff serving 120,000 students at seven campuses and thirteen satellite sites city-wide. The City Colleges of Chicago is currently in the midst of a collaborative effort to review and revise CCC programs and practices to ensure students leave CCC college-ready, career-ready and prepared to pursue their life’s goals.
CCC includes seven colleges: Richard J. Daley College, Kennedy-King College, Malcolm X College, Olive-Harvey College, Harry S Truman College, Harold Washington College and Wilbur Wright College. The system also oversees: the Washburne Culinary Institute, the French Pastry School, two restaurants, five Child Development Centers, the Center for Distance learning, the Workforce Institute, the public broadcast station WYCC-TV Channel 20 and radio station WKKC-FM 89.3FM.
Plans, develops and directs marketing efforts for the District, including advertising, promotion, marketing research, and package development. This position is confidential in nature and may supervise clerical and support staff associated with the program.
Plans, designs, and implements a district-wide marketing program to reinforce the City Colleges of Chicago image/brand to target markets. Creates a strategic marketing plan for the district to ensure consistency of marketing messages. Manages the day-to-day activities associated with all marketing efforts including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
Conducts market research and identifies and tracks market trends in the education industry. Collects and analyzes data on exposure, traffic and other metrics. Supports the development of brand strategies and marketing plans across the district. Ensures the highest quality in the execution of branding and marketing strategies and projects. Oversees and participates in the development of marketing materials, including brochures, annual reports, news releases, newsletters, website, direct marketing, and other publications to ensure materials effectively communicate the mission, programs and a positive image to all constituencies.
Writes and prepares press releases, features, and other writings for internal and external communication. Meets with administrators to obtain background information for media stories and ensures that management’s position is addressed in the communications. Executes campaigns in print, radio, broadcast, mail, email, and mobile, coordinating with internal units and external service providers. Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met. Provides regular reports to management and the Board regarding marketing campaigns and marketing initiatives.
Works with the Office of Information Technology to increase inbound traffic to CCC website through search engine optimization. Develops insights that drive strategy and decision making. Initiates a marketing advisory committee to establish the marketing relationship between the District, the community and the media.
Performs other duties as assigned.
All CCC employees are required to adhere to CCC Customer Service Excellence standards.
Bachelor's degree in Marketing, Journalism, Business Administration or related field, or an equivalent combination of training and experience. Minimum of four years experience and demonstrated ability in developing, designing, and directing a branding and marketing campaign.
Must work well with employees at all levels of the organization, in addition to students and other customers. Proven experience in working with diverse individuals. Must be able to handle all situations with tact, persuasiveness, and diplomacy. Excellent writing and verbal communication skills necessary. Must possess strong interpersonal and analytical skills. Must be results oriented and creative. Must be able to effectively represent the college and district at various meetings.
Must be self-directed and innovative, able to assess current operations in an effort to improve the future goals of the college. Must be able to meet deadlines in a timely manner. Ability to operate computers and use software applications.
How to Apply
Chicago residency is required for all full-time employees within 6 months of hire. We are an equal opportunity and affirmative action employer.
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