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Coors Brewing Company Honors Hispanic Leader of the Year

Coors Advances Leadership Campaign with Award to Rosa Navejar and the Fort Worth Hispanic Chamber of Commerce

GOLDEN, Colo.--(BUSINESS WIRE)--As an extension of the Líderes campaign launched in June, Coors Brewing Company announced today it will honor Rosa Navejar, president of the
Fort Worth Hispanic Chamber of Commerce (FWHCC), as the 2006 Coors Hispanic
Leader of the Year and the FWHCC as the 2006 Coors Hispanic Non-Profit Sponsor
of the Year.

"The Leader of the Year Award allows Coors to elevate the merits the Líderes campaign participants and their sponsor organizations bring to the community," said Rafael Fantauzzi,
Hispanic corporate relations director for Coors. "It's quite an honor for
Coors to recognize Rosa who represents the spirit of engagement, passion, and
success that Hispanics contribute to the community."

Coors will spotlight Navejar's accomplishments in a print ad in Hispanic Magazine in December 2006 and in a short documentary film debuting in 2007. The FWHCC will receive a $25,000 grant
to assist with the development of the Coors Hispanic Leadership Program (CHLP)
-- a continuing education opportunity for the graduates of its Hispanic Leadership
Development Course. This course will be used to train and place Hispanic leaders
on civic boards across the greater Fort Worth community. In addition, a FWHCC
representative will attend the Hispanic Association of Corporate Responsibility/Harvard
Business School Corporate Governance Program.

"I am humbled to receive such an extraordinary honor from Coors," said Navejar. "The FWHCC's nomination for the Líderes campaign by Larry Anfin from Coors Distributing
Company of Fort Worth was a recognition that left me speechless and overjoyed.
Leadership is something that should be shared and mentored; the FWHCC and I
look forward to working with Coors on the development of the Coors Hispanic
Leadership Program."

To select the Coors Hispanic Leader of the Year, the company asked its non-profit partners from the 2006 Líderes campaign to submit nominations from among those leaders appearing
in Coors' print ads earlier in the year. The winner was selected based on the
leader's stated award qualifications and the innovativeness of the organization's
idea for the Coors Hispanic Leadership Program.

Nominations were judged by an independent panel of Hispanic market experts, familiar with the need for leadership in the community, including:

David Chavez and Sarah Chavez, owners of LatinPointe
Leo Estrada, UCLA professor
Gabriel Reyes, owner of Reyes Entertainment
Carlos Alcazar, president of Hispanic Communications Network

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company (NYSE: TAP)(TSX: TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light,
Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and
Zima XXX. For more information on Molson Coors, visit the company's Web site
www.molsoncoors.com

Editors Note: More information about Rosa Navejar and FWHCC available upon request.

Contacts
Coors Brewing Company
Kimberly DeVigil, 303-277-2909
Kimberly.Devigil@coors.com

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