I am just as guilty of it as anyone else. When considering a career or job options, I tend to focus on my experiences and past job descriptions. So what else do you bring to a prospective employer? Each of us has a body of attributes that we seldom take the time to define. Attributes which may make us a better choice for a job than our competitors for the position. Recently when helping others with their resume it occured to me there is a better way to present yourself. A resume is fine but what else can you identify as valuable to the employer. Let's take a look at our knowledge, skills, abilities, and competencies when presenting ourselves to employers. While each of us has an education and work experience, it is also true we each have tangible and intangible assets. Let's take an inventory of those assets and find a way to present them in our cover letter or the summary of our resume. As Hispanic professional, for instance, some assets are our language skills and our connection to and knowledge of our Hispanic community. Who knows, you may discover after doing your assessment of skills, that you have a valuable service to offer and can market yourself through your own business. After all, why sell your services to an employer for a faction of what you are worth when you could go into business for yourself? So start today. Get a sheet of paper and draw four columns titled; knowledge, skills, abilities, and competencies. Then do your assessment. It may just surprise you to see just how much you really do have to offer. Best wishes.