Spanish can be heard on the streets of almost any major American city these days, as Hispanic immigrants mingle with the English-speaking majority.
But an increasing number, particularly children who've been through US schools, are bilingual. Very often they switch between languages within a single sentence, or borrow English words and put them into Spanish, making a hybrid known as Spanglish.
This group is now too big for media organizations and advertisers to ignore. New ways of broadcasting and marketing products are being developed to target them. Click here to view the complete article
Source: BBC News
Author: Ana Lucia Gonzalez