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Latino Voters are Still Persuadable in Battleground States

NALEO A new survey recently released by The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, shows a significant percentage of Latino voters in key battleground states are either undecided or still open to persuasion. The survey of registered Latinos in Colorado, Florida, New Mexico and Nevada also demonstrates that Latino voters may turn out in unprecedented numbers and that the economy is their top election priority. Nearly a third of respondents said they had trouble making their mortgage or rent payments at some point during the past 12 months.

The bilingual telephone survey was conducted by the public opinion firm Latino Decisions with the support of the AARP. The firm surveyed 1,600 Latino registered voters drawn equally from official statewide voter files in the four states and has a margin of error of +/- 4.7% for each state.

The poll indicates strong support among Latino registered voters in Colorado, New Mexico, and Nevada for Senator Barack Obama. In Florida, however, the candidates are in a statistical tie with 38% favoring Senator John McCain and 35% favoring Senator Obama. The shift seems to reflect demographic changes in the state’s Latino voters that are both generational and representative of the growing diversity of Latino immigrant groups now living in Florida.

In all four states, the survey finds there is tremendous enthusiasm among registered Latinos to cast ballots in the upcoming election. Nearly 90% of those surveyed say they intend to vote on Election Day. Given the growing Latino electorate in states like Nevada, where 59,489 Latino voters have registered since 2004, high Latino turnout could determine the outcome.

To view the survey results go to: http://www.naleo.org/downloads/2008NALEO_Latino_Voter_Survey.pdf

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