The fast-growing Hispanic population in the U.S. is 43.5 million strong, and 12.6 million Latinos are already online. Hispanics have about $575 billion worth of spending power and in two generations will make up nearly a quarter of the workforce. Are your systems ready? Your interactive voice response systems need to have a Spanish-language option, your call centers should have Spanish-speaking agents, and your Web site needs a clear link to content in Spanish.
But only 19% of Fortune 100 companies offer Spanish-language content on their U.S. Web sites, according to reports by Ron Rogowski, an analyst at Forrester Research Inc. And even Web sites that do offer some Spanish text fall down when it comes to allowing actual financial transactions in Spanish or optimizing their search engines for Spanish queries, Rogowski says.
Read more at: ComputerWorld