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Title:

Director of Marketing and Fan Development

Reports To:

Senior Vice President, Sales and Marketing – Mike Humes

Currently:

Available to start right away

Expectations:

The Director of Marketing is a key position within the Fire front office focusing on the development of creative and proactive marketing initiatives to achieve key objectives of (a) directly and indirectly supporting ticket sales, (b) maximizing brand development and exposure and (c) creating environments for fan development.

Job Responsibilities:

· Oversee all aspects of brand development, enhancement and execution in cooperation with Senior Vice President, Sales and Marketing

· Development and execution of all grassroots marketing initiatives with the goal of driving ticket sales, creating sponsorship inventory, and strengthening fan connections. To include, but not be limited to, mobile marketing, Strategic Partnerships, community events, youth and adult soccer partnerships and general market promotional partners

· Development and execution of annual advertising campaigns. Responsibilities include concept development, negotiation of media partnerships, media buys, ad placements, development of promotional programs, and creation of all marketing and promotional materials. Initiate and execute leveraged promotional platforms against all paid and unpaid media

· Serve as the primary contact and day to day manager for all agency relationships related to marketing, brand and ticket sales in conjunction with SVP

· As needed, assist in development of all broadcast partnerships, including regional TV and radio. Responsibilities include partnership fulfillment, coordination of commercial formats, trafficking of spots, promotional message integration, sponsor integration, and management of broadcast talent and production team. Responsibilities could include some tactical management of broadcasting functions

· Manage transitional oversight of retail merchandise operations in association with third party vendor and MLS licensees

· Develop and oversee game day presentation. Responsibilities include creation and execution of best in class Match Day experience with a focus on “Driveway to Driveway”, game day promotional themes, development of timeline and scripts, organization of pre-game, half-time and post game promotions/events, and oversight of all in-game production elements (PA, music, live entertainment, video board, LED, audio, etc)

· Develop and oversee database management and email marketing platforms

· Oversee development of all research initiatives including surveys, questionnaires, focus groups, etc. Use such data to heighten Fire’s awareness of current business activity and grow/develop future business opportunities

· Work closely with Corporate Partnership Department to ensure fulfillment, activation and integration of corporate sponsors in support of ticket sales, marketing, advertising, and promotional initiatives. Heavy focus on in-stadium presentation and in-market events and grassroots programs

· Work in partnership with the Director of Multicultural Marketing to ensure proper integration of brand messages to the Hispanic and Polish communities in all departments of the Fire organization

· Creation, management and tracking of the annual budgets in advertising, marketing ops, broadcasting & merchandise

  • Design and develop insightful, creative and effective strategies and tactics to ensure that marketing objectives are achieved
  • Maintain understanding of organizational sales and marketing activities, as well as the strategic direction of the market and competitors
  • Oversee fulfillment of partners’ contractual benefits including event sponsorship, promotional obligations, and media advertising
  • Evaluate marketing effectiveness through research and benchmark tracking
  • Maintain knowledge of trends within markets and industries; recognize and address sales barriers to acquisition and retention
  • Work with Corporate Partnerships to up-sell existing marketing partners on new business opportunities
  • Development and management of brand relevant events to reach existing and new fans that can be monetized in a 360-degree manner (i.e. – Draft Day, Fan Fest, and Youth Camps, Training Camp, etc.)

Qualifications:

· The ideal candidate will have at least 2-3 years of major brand management experience with a particular emphasis on connecting brand management directly to consumer sales. Key brand experience would include those that target young adult males, have at least partial focus on Hispanic consumers, are or aspire to be “hip, cool, and edgy,” and have successfully used grass roots and new media tactics to accomplish its goals

· Demonstrated experience in creating and executing new product launches

· Experience in event production across all mediums including, but not limited to, video, music, live entertainment and live show production

· In depth experience in e marketing including database, social media, web, direct to consumer and web

· Demonstrated knowledge of effective grassroots marketing that drives brand awareness, consumer adoption, consumer retention and ultimately sales

· In depth experience in purchasing multi channel media with a clear connection to trackable results.

· The ideal candidate should have extensive experience in marketing a brand with low budgets but high growth expectations

· Excellent interpersonal, communication, presentation, negotiation skills with the ability to take a marketing partner through a complete cycle

· Ability to think creatively when developing a program that will meet organizational marketing objectives

· Ability to develop relationships with senior executives within current and future partners, and also with senior level executives within the organization

· Strong strategic, analytical, presentation and communication skills

· Successful track record in attaining and exceeding targets

  • Proven success in driving revenue through the development of long-term strategic relationships
  • Ability to solve complex issues to achieve objectives and deliver results on multiple projects in a complex, fast-moving and entrepreneurial environment
  • Experience in sports, entertainment, media, corporate marketing or related field
  • Five or more years of relevant retail product marketing experience
  • Proven experience managing marketing programs budget and ROI
  • BA required; MBA preferred

Interested candidates should submit their cover letter (including salary requirements/history) and resume online (http://mls.teamworkonline.com/teamwork/jobs/apply.cfm?jobid=28130) for consideration. No calls please.



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