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AHAA to record history of Hispanic ads

McLEAN, Va. -- Pioneers in Hispanic advertising, marketing and broadcasting will launch the AHAA Archive of Hispanic Marketing to preserve the industry's past.

The archive, sponsored by the Association of Hispanic Advertising Agencies, will be housed at the Library of American Broadcasting at the University of Maryland in College Park.

AHAA plans to capture oral and written histories and personal records of pioneer professionals. The archive is intended as a place for scholars, writers, students and researchers and will feature industry studies and surveys, clippings and footage of ad campaigns, photographs and articles.

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