Lucia Matthews Female La Jolla, CA United States: Share

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Hispanic HR Professionals

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Hispanic Chamber of E-Commerce Business & Technology Expo

September 10, 2010 to September 11, 2010 – San Diego Convention Center

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Take a read of Alice Gomez and my new Poder 360 column http://www.poder360.com/article_detail.php?id_article=3002 Nov 7

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Flor D. Gonzalez and Lucia Matthews are now friends

November 16

Lucia Matthews and Cesar Rodriguez Talent Agent are now friends

November 5

Lucia Matthews added a blog post

CNN Documentary “Latino in America” Seeks to Define the Hispanic American Perspective

October 23

Lucia Matthews and Vanessa Villa are now friends

October 21

Lucia Matthews updated their profile

October 19

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October 19

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Expo

October 7

Lucia Matthews added an event

Hispanic Chamber of E-Commerce Business & Technology Expo at San Diego Convention Center

September 10, 2010 to September 11, 2010

The two-day Hispanic Business and Technology Expo will feature a Business Showcase where exhibitors will have the opportunity to increase their company's awareness within the Hispanic community. According to Aburto, "The Business Showcase will pro...

October 7

Lucia Matthews is now friends with L. Lucky and Rey Hernandez

October 2

Lucia Matthews and Phillip Garza are now friends

August 25

Lucia Matthews and Lee Alvarez are now friends

August 18

Lucia Matthews joined Wolfgang Roberto Trampe's group

Hispanic HR Professionals

Group developed for Networking with other HR professionals

August 14

Lucia Matthews commented on Ricardo Villalba - NSHP admin's group 'Facebook & Linkedin'

We are looking for two APR's with social media and/or multicultural experience. I founded Dialogo, an independent public relations firm which helps brands move beyond monologue, to dialogue with Hispanic audiences. Our new Director, Marisa Vallb...

August 14

Lucia Matthews joined Ricardo Villalba - NSHP admin's group

Facebook & Linkedin

come join are groups on face book or linkedin!

August 14

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Hiring Announcement

August 14

Lucia Matthews joined Vanessa Price's group

California

This is a group where Hispanic professionals from all over the state of California can network with one another.

August 14

Profile Information

about me: By engaging Hispanic consumer’s in-market, organizations gain critical insight into the culturally relevant nuances that make communications truly effective. This insight enables brands and causes to create a market advantage by tipping sentiment their way. I founded Diálogo PR to help organizations move beyond monologue, to dialogue with their Hispanic stakeholders.

Our service focuses on the interaction between brand and consumer, and the conversational value that results. As a blogger and advocate of the in-market public relations method, I am passionate about employing relevance to effectively communicate with the diverse Hispanic audiences. Imagine the impact marketers will have, and the Hispanic consumer’s response, when the monologue turns to dialogue.

Buena suerte y hasta pronto!

Lucia Matthews

what languages do you speak?: English, Spanish, French, and some Italian

what countries have you lived in?: D.F. Mexico, Florence Italy and La Jolla U.S.

company name: Diálogo PR

company website?: http://prdialogo.com

online profile such as linkedin.com or blog?: http://www.linkedin.com/pub/lucia-matthews/13/448/23

which communities do you actively participate in?: LinkedIn, FaceBook, other

what other social / networking sites do you like?: www.hiscec.com The Hispanic Chamber of E-Commerce. A Great business resource.

relationship status?: married

looking for?: networking

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Lucia Matthews's Blog

CNN Documentary “Latino in America” Seeks to Define the Hispanic American Perspective

By: Lucia Matthews and Alice Gomez, Diálogo PR, San Diego, CA

The diverse groups of people who call U.S. soil their home have always defined the nation’s landscape. Today the most active ingredient in the proverbial melting pot is the Hispanic population. According to the U.S. Census Bureau, the U.S. Hispanic population was 46.9 million in 2008, a 3.2 percent increase from 2007, meaning almost one in six American is of Hispanic descen… Continue

Posted on October 23, 2009 at 7:05pm —

Reaching New Generational Latinos

50% of all U.S. Hispanic are under 26 years of age. And with over 25 million Hispanics wired, online retailers are following under-30s Hispanic consumers to social sites like Facebook, MySpace and YouTube. “New Generational Latinos” (NGL) participate in Internet activities more than any younger generation, and this influences their online spending habits. Follow these rules to reach NGL’s and get them to take action.

Communicate Relevantly

NGL's are acculturated, outspoken, they spend,… Continue

Posted on July 23, 2009 at 3:52pm — 1 Comment

Hispanics Assimilate Not Acculturate

The marketing lingo that describes how U.S. Hispanics fit into society is characterized as acculturation. That is, we Hispanics hold on to our native cultural persona, using only bits and pieces of American cultural attributes; and that Hispanics identify to their native country more than their adopted one.

Acculturation, while categorizing the level of English used also delineates the level of societal involvement as not-, somewhat-, mostly-, and fully-acculturated. Acculturation is defined as… Continue

Posted on July 7, 2009 at 3:30pm —

Hispanics Assimilate Not Acculturate

The marketing lingo that describes how U.S. Hispanics fit into society is characterized as acculturation. That is, we Hispanics hold on to our native cultural persona, using only bits and pieces of American cultural attributes. And that Hispanics identify more to their native country more than their adopted one; this is motivated by language. Acculturation, while categorizing the level of English used also delineates the level of societal involvement as not, somewhat, mostly, and fully accultura… Continue

Posted on June 9, 2009 at 11:30am — 1 Comment

Despite Our Economy Or Maybe Because Of It The 2009 National Small Business Week Was A Smashing Success

With over two million Hispanic owned businesses in the U.S., Hispanics play a major role in the American business landscape and on the economy.

The 2009 National Small Business Week annual event, held in Washington, early last week, focused on the role of small companies in our ailing economy. With over two million Hispanic owned businesses in the U.S., Hispanics play a major role in the American business landscape and on the economy.

Much of the discussion centered on Hispanic-owned enterpris… Continue

Posted on May 29, 2009 at 9:00am —

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At 8:57am on May 27, 2009, Javier said…: Hello Lucia! You have an email.

At 10:19am on May 23, 2009, Orlando Castro said…: Hello, and welcome!

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With 10,000+ members, the National Society for Hispanic Professionals is the top US networking association for Hispanic professionals. It's free to join and this is a great place for you to connect with new people who share your interests, BUT it's not for selling or promoting your business. Join us today and ask here if in doubt about our policy.