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Lucia Matthews
- Female
- La Jolla, CA
- United States
- Share
- Blog Posts (6)
- Discussions (2)
- Events (2)
- NSHP Groups (6)
- Photos (1)
- Photo Albums
- Videos
Lucia Matthews's Groups
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Hispanic HR Professionals
42 members
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Facebook & Linkedin
162 members
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California
145 members
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San Diego-Tijuana
29 members
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NAHREP (National Associa…
5 members
Lucia Matthews's Discussions
Hiring 2 APR's
Started Aug 14
Lucia Matthews's Events
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Hispanic Chamber of E-Commerce Mixer
January 21, 2010 from 6pm to 8pm – Altitude Lounge, San Diego
Lucia Matthews's Page
Gifts Received
Lucia Matthews has not received any gifts yet
Latest Activity
Hispanic Chamber of E-Commerce Mixer at Altitude Lounge, San Diego
January 21, 2010 from 6pm to 8pm
Please join us for a winter mixer at the Altitude Sky Lounge in San Diego, from 6-8PM January 21
RSVP:
Thu, Jan 21 at the Altitude Lounge, San Diego
Broadcasted live via the Internet.
Giveaways:
- 10 premium Hispanic Chamber of E-Commerce member…
Lucia, I am excited to see more and more Hispanic youth learning the skills of web based systems because the future is already on us. We have reached the point of history where one can do almost everything on line. Thus, as the young Hispanic genera…
By Alice Gomez and Lucia Matthews of Diálogo PR, from their Poder 360 column
Since its emergence roughly a decade ago social media transformed the role of the World Wide Web. The Internet has quickly evolved from one-way communication into a multi…
Hispanic Chamber of E-Commerce Mixer at Altitude Lounge, San Diego
January 21, 2010 from 6pm to 8pm
Please join us for a winter mixer at the Altitude Sky Lounge in San Diego, from 6-8PM January 21
RSVP:
Thu, Jan 21 at the Altitude Lounge, San Diego
Broadcasted live via the Internet.
Giveaways:
- 10 premium Hispanic Chamber of E-Commerce member…
By: Lucia Matthews and Alice Gomez, Diálogo PR, San Diego, CA
The diverse groups of people who call U.S. soil their home have always defined the nation’s landscape. Today the most active ingredient in the proverbial melting pot is the Hispanic po…
Hispanic Chamber of E-Commerce Business & Technology Expo at San Diego Convention Center
September 10, 2010 to September 11, 2010
The two-day Hispanic Business and Technology Expo will feature a Business Showcase where exhibitors will have the opportunity to increase their company's awareness within the Hispanic community. According to Aburto, "The Business Showcase will provi…
Profile Information
- about me
- By engaging Hispanic consumer’s in-market, organizations gain critical insight into the culturally relevant nuances that make communications truly effective. This insight enables brands and causes to create a market advantage by tipping sentiment their way. I founded Diálogo PR to help organizations move beyond monologue, to dialogue with their Hispanic stakeholders.
Our service focuses on the interaction between brand and consumer, and the conversational value that results. As a blogger and advocate of the in-market public relations method, I am passionate about employing relevance to effectively communicate with the diverse Hispanic audiences. Imagine the impact marketers will have, and the Hispanic consumer’s response, when the monologue turns to dialogue.
Buena suerte y hasta pronto!
Lucia Matthews
- what languages do you speak?
- English, Spanish, French, and some Italian
- what countries have you lived in?
- D.F. Mexico, Florence Italy and La Jolla U.S.
- company name
- Diálogo PR
- company website?
- http://prdialogo.com
- online profile such as linkedin.com or blog?
- http://www.linkedin.com/pub/lucia-matthews/13/448/23
- which communities do you actively participate in?
- LinkedIn, FaceBook, other
- what other social / networking sites do you like?
- www.hiscec.com The Hispanic Chamber of E-Commerce. A Great business resource.
- relationship status?
- married
- looking for?
- networking
Lucia Matthews's Photos
Lucia Matthews's Blog
IA Brave New Web
By Alice Gomez and Lucia Matthews of Diálogo PR, from their Poder 360 column
Since its emergence roughly a decade ago social media transformed the role of the World Wide Web. The Internet has quickly evolved from one-way communication into a multifaceted, interactive device.
Young adults brought up within this budding phenomenon are well versed in social media applications and partake often.
Hispanics are especially akin to social media and lead the way in consumption. Surfacing online innov… Continue
Since its emergence roughly a decade ago social media transformed the role of the World Wide Web. The Internet has quickly evolved from one-way communication into a multifaceted, interactive device.
Young adults brought up within this budding phenomenon are well versed in social media applications and partake often.
Hispanics are especially akin to social media and lead the way in consumption. Surfacing online innov… Continue
Posted on December 5, 2009 at 11:48pm — 1 Comment
CNN Documentary “Latino in America” Seeks to Define the Hispanic American Perspective
By: Lucia Matthews and Alice Gomez, Diálogo PR, San Diego, CA
The diverse groups of people who call U.S. soil their home have always defined the nation’s landscape. Today the most active ingredient in the proverbial melting pot is the Hispanic population. According to the U.S. Census Bureau, the U.S. Hispanic population was 46.9 million in 2008, a 3.2 percent increase from 2007, meaning almost one in six American is of Hispanic descen… Continue
Posted on October 23, 2009 at 7:05pm —
Reaching New Generational Latinos
50% of all U.S. Hispanic are under 26 years of age. And with over 25 million Hispanics wired, online retailers are following under-30s Hispanic consumers to social sites like Facebook, MySpace and YouTube. “New Generational Latinos” (NGL) participate in Internet activities more than any younger generation, and this influences their online spending habits. Follow these rules to reach NGL’s and get them to take action.
Communicate Relevantly
NGL's are acculturated, outspoken, they spend,… Continue
Communicate Relevantly
NGL's are acculturated, outspoken, they spend,… Continue
Posted on July 23, 2009 at 3:52pm — 1 Comment
Hispanics Assimilate Not Acculturate
The marketing lingo that describes how U.S. Hispanics fit into society is characterized as acculturation. That is, we Hispanics hold on to our native cultural persona, using only bits and pieces of American cultural attributes; and that Hispanics identify to their native country more than their adopted one.
Acculturation, while categorizing the level of English used also delineates the level of societal involvement as not-, somewhat-, mostly-, and fully-acculturated. Acculturation is defined as… Continue
Acculturation, while categorizing the level of English used also delineates the level of societal involvement as not-, somewhat-, mostly-, and fully-acculturated. Acculturation is defined as… Continue
Posted on July 7, 2009 at 3:30pm —
Despite Our Economy Or Maybe Because Of It The 2009 National Small Business Week Was A Smashing Success
With over two million Hispanic owned businesses in the U.S., Hispanics play a major role in the American business landscape and on the economy.
The 2009 National Small Business Week annual event, held in Washington, early last week, focused on the role of small companies in our ailing economy. With over two million Hispanic owned businesses in the U.S., Hispanics play a major role in the American business landscape and on the economy.
Much of the discussion centered on Hispanic-owned enterpris… Continue
The 2009 National Small Business Week annual event, held in Washington, early last week, focused on the role of small companies in our ailing economy. With over two million Hispanic owned businesses in the U.S., Hispanics play a major role in the American business landscape and on the economy.
Much of the discussion centered on Hispanic-owned enterpris… Continue
Posted on May 29, 2009 at 9:00am —
Comment Wall (5 comments)
You need to be a member of Hispanic professional society & diversity job fairs at NSHP.org to add comments!
- At 9:57am on August 25, 2009,
Phillip Garza said…
- Hi Lucia! Thanks for adding me as a friend. I work for a Hispanic owned IT consulting business so much of what you say is true.
- At 9:33am on August 18, 2009,
Marie Castro said…
- Welcome to NSHP, thanks for the add!
- At 10:52am on August 14, 2009,
Sofia Gutierrez said…
- Hello from Sacramento.....hope you have a FABULOUS Friday, Lucia!
Sofia
- At 8:57am on May 27, 2009,
Javier said… - Hello Lucia! You have an email.
- At 10:19am on May 23, 2009,
Orlando Castro said… - Hello, and welcome!
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