Jill Ligator's Page

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Jill Ligator is attending Ricardo Villalba - NSHP admin's event

New York job fair at Metropolitan Pavilion

April 16, 2009 from 10am to 3pm

To pre-register for this event sign in or sign up first AND then be sure to select "Will Attend" under RSVP Are you bilingual and live in the New York area? Do you speak English and Spanish or Portuguese? Join us on April 16, 2009 for the NSH...

March 4

Jill Ligator is now a member of Hispanic professional society & diversity job fairs at NSHP.org

Welcome Them!

March 4

Profile Information

about me

For the past 3 years I worked for The Coca-Cola Company in the Latin Center Division in Costa Rica. I started out as a Marketing Assistant for Central America working on various projects including new product launches, the FIFA World Cup Tour, and a MTV Music Awards consumer promotion in various countries in the region. Furthermore I was in charge of launching the company's new website throughout Central America which to this day continues to grow.

After a year, I was promoted to Marketing Services Coordinator. In this role I was responsible for creating and executing over 35 consumer and trade promotions in Central America for core brands Coca-Cola, Fanta, Canada Dry and Fresca. I gained ample experience creating and executing integrated marketing campaigns including television production, radio, print, outdoors, online marketing, trade marketing and experiential marketing. Furthermore I was in charge of leading cross-functional groups for new product launches to ensure proper alignment between marketing, public relations, finance, packaging, legal, key accounts, operations, and technical departments.

Early last year I was given the opportunity to cover a maternity leave as Marketing Manager for Costa Rica for a period of 9 months. In this role I successfully managed an annual marketing budget of $2.5 million, prioritizing and allocating expenses to yield maximum results. I also successfully created and led the execution of some of the most important marketing campaigns for brand Coca-Cola defining the brand strategy, negotiating with key partners, and managing both the agencies: McCann Erikson and Ogilvy Mather.

I recently moved back to the US and I am looking for a job in marketing to further my career.

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With 10,000+ members, the National Society for Hispanic Professionals is the top US networking association for Hispanic professionals. It's free to join and this is a great place for you to connect with new people who share your interests, BUT it's not for selling or promoting your business. Join us today and ask here if in doubt about our policy.