Share 'MasterCard Launches New U.S. Hispanic Marketing Campaign'

This month, MasterCard launched an integrated Hispanic marketing campaign featuring a 30-second Priceless television execution entitled, “Luchador.” The brand also re-launched mastercardenespanol.com, its Spanish language U.S. consumer website. Luchador follows a Hispanic wrestler, leveraging the Mexican tradition of Lucha Libre wrestling, as he utilizes his credit and debit MasterCard cards to...