Share 'Misguided Furor Over "Reconquista Ad”'

By Raul Ramos y Sanchez Dubbed the “Reconquista Ad” in nativist circles, an advertising campaign run only in Mexico by vodka maker Absolut has touched off a storm of outrage among far-right fringe groups in the United States. Under the headline “In an Absolut world,” the ad depicts a map of North America with the borders drawn much as they were before the Mexican-American War of 1840 when Mexi...