Share 'Banking on Us: Financial Literacy in the Hispanic Community'

The rapidly increasing Hispanic population in the U.S. generates billions of dollars every year. Marketers take a look at Latinos’ purchasing power and then identify niche markets in hopes of making big profits. According to the Selig Center for Economic Growth, Latinos spent proportionally more on groceries, telephone services, furniture and major appliances than non-Latinos. It seems safe to ...