To hire or not to hire an Account Exec?

Hi, I've been considering this idea for a while...

Is it better to hire an account executive to promote my seminars and trainings?

Or

Is it better to hire a PR/MKT firm and pay them on a results basis?

What are your thoughts?

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Replies to This Discussion

Permalink Reply by Jason Hill on December 5, 2008 at 5:31pm: Armando -

My perspective centers on training design, hence I am unsure about the best way to market training. My approach usually involves interacting or cold calling individuals with similar passions, then sending them a proposal, meeting them in person, and finally, showing work samples. I am convinced that there is an easier way. If you have had success with a different approach (e.g., hiring an account executive) than I would certainly benefit from that information.

Hope this helps...

JH; ▶ Reply to This

Permalink Reply by Armando Sosa-Jacott on December 6, 2008 at 10:02am: Jason,

Thanks for joining the discussion. I've followed the process you describe and it has worked to certain extent. Will share the basics with some colleagues and let you know what ideas we come with to shorten the sales cycle and make the whole process faster.

All the best.; ▶ Reply to This

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