What is PR?
Public relations (PR) is the practice of managing the flow of information between an organization and its publics.Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have.Common activities include speaking at conferences, working with the press, and employee communication.
PR can be used to build rapport with employees, customers, investors, voters, or the general public.Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations.
Igniting Customer ConnectionsPhotos: WileyAndrew Frawley, president, Epsilon, has 30 years of marketing experience. He is convinced the old methods of marketing are behind us. He seeks to establish an emotional connection with customers and engage with them in “effective ways that achieve impressive repeatable results.” Toward that goal he commissioned proprietary research.The findings lead to [...]
The Black Box Society Photos: Harvard University Press Every day, a corporate or government system gathers data, openly and in secret, about people across America. From purchasing habits to driving our lives and movements physical and virtual are increasingly subject to voyeurism, storage, sharing and analysis without our consent or knowledge. In The Black Box [...]
April Davis Founder Cupid’s Cronies April Davis, founder, Cupid’s Cronies Photo: Cupid’s Cronies Being a successful businessperson and being a successful dater may seem completely unrelated. However, many of the skills and techniques used in dating can be applied to a business context. As a dating coach, I provide our clients with various tips on [...]
By Danixa LopezSenior account executiveSanta Cruz CommunicationsDanixa Lopez, senior account executive, Santa Cruz CommunicationsPhoto: Santa Cruz CommunicationsI recently performed a Google search for the keyword phrase of Public Relations for the Hispanic Market and more than 1.5 million results were produced. With so many options, how can public relations and marketing agencies that offer services [...]
Laurence Shatkin, Ph.D., author, Your Guide to High-Paying CareersPhoto: Laurence ShatkinA podcast interview with Laurence Shatkin, Ph.D., author, Your Guide to High-Paying Careers, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses high paying careers with Elena del Valle, host of the HispanicMPR.com podcast.Laurence has been [...]