What is PR?
Public relations (PR) is the practice of managing the flow of information between an organization and its publics.Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have.Common activities include speaking at conferences, working with the press, and employee communication.
PR can be used to build rapport with employees, customers, investors, voters, or the general public.Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations.
Buddy Valastro, host of Bakery Boss - click to enlargeVideo, photo: Discovery FamiliaInterested in capturing the attention of women between 18 and 49 years of age Discovery Familia will air 13 one hour episodes, dubbed into Spanish, of Bakery Boss Mondays at 10 p.m. E/P starting March 30, 2015. The series, new to Discovery Familia, [...]
Lara Pizzorno, MDiv, lead author, Your Bones Photo: Lara Pizzorno, MDiv A podcast interview with Lara Pizzorno, MDiv, lead author, Your Bones, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses how too many phosphates are killing us with Elena del Valle, host of the HispanicMPR.com [...]
Win the Game of GoogleopolyPhotos: Wiley, Bryan Taylor Johnson Sean V. Bradley, CSP has made a career in automotive sales. When it comes to online sales he believes Google is king, dominating 67.5 percent of the market. He also believes it is essential to appear among the top ten results or the first page of [...]
The Big Data-Driven Busines Photos: Wiley Marketers Russell Glass and Sean Callahan are big data fans. They believe big data “is changing and should change the way business functions.” They are convinced the benefits of data gathering and analysis are available to companies of all sizes and that every company is relying on them.Sean Callahan, [...]
Igniting Customer ConnectionsPhotos: WileyAndrew Frawley, president, Epsilon, has 30 years of marketing experience. He is convinced the old methods of marketing are behind us. He seeks to establish an emotional connection with customers and engage with them in “effective ways that achieve impressive repeatable results.” Toward that goal he commissioned proprietary research.The findings lead to [...]