SAN DIEGO (AP) — American filmmakers who reported on wartime atrocities in Africa for a 50-minute work called "Invisible Children" drew more attention than they imagined when their project was released in 2005. They soon founded a nonprofit organization to campaign against the brutality.
The group's new 29-minute video is gaining even more attention, thanks to social media. The work released Monday is part of an effort called KONY 2012 that targets the Lord's Resistance Army and its leader, Joseph Kony, a bush fighter wanted by the International Criminal Court for crimes against humanity.
Uganda, Invisible Children and (hash)stopkony were among the top 10 trending terms on Twitter among both the worldwide and U.S. audience on Wednesday night, ranking higher than New iPad or Peyton Manning. Twitter's top trends more commonly include celebrities than fugitive militants.
Ben Keesey, Invisible Children's 28-year-old chief executive officer, said the viral success shows their message resonates and that viewers feel empowered to force change. It was released on the website, www.kony2012.com.
Source: Huffington Post