Google is accelerating its focus on building out YouTube channels for the Hispanic market through partnerships with independent and traditional media companies, such as Telemundo, and Univision. The consumer segments range from retail to automotive to consumer products to technology.
The project, which began last year, supports five channels, including ClevverTV, Tutele, Nuevon and Werevertumorro. Some of the channels in Spanish have English subtitles.
Source: MediaPost News
Author: Laurie Sullivan
I'm tickled about this. I can remember, in the fifties, when my grandmother was drawn to the only two Latinos on TV: Ricky on I Love Lucy and The Frito Bandito. What's taken so long?