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Spanish can be heard on the streets of almost any major American city these days, as Hispanic immigrants mingle with the English-speaking majority.

But an increasing number, particularly children who've been through US schools, are bilingual. Very often they switch between languages within a single sentence, or borrow English words and put them into Spanish, making a hybrid known as Spanglish.

This group is now too big for media organizations and advertisers to ignore. New ways of broadcasting and marketing products are being developed to target them.

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Source:  BBC News
Author:  Ana Lucia Gonzalez

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Ricardo,

Thank you for posting a very insightful article. Today as I was speaking Spanish with co-wokers, I suddenly realized we were conversing in Spanglish. A real eye opener!

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