My company is in Southern California and we specialize in social networking and internet media. I'm an entrepreneur at heart and am passionate about the company mission. Ideally, I'd like to hire Hispanic professionals for Operations, Marketing, and Technology. I haven't actively started looking for these two individuals yet but where do I start? I could go the traditional routes (ads, headhunters, etc.) or talk to people I know who know people, etc. There are so many hispanic groups I could join and even groups like the marketing association, or maybe just placing an ad. Of course, there are qualified people of all types out there but since the company's target is Hispanic women, it would sure be nice to have the understanding of the culture built-in to the key members of the company. Any thoughts on where to look?