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The Value in Use Analysis Approach to Product Marketing

Event Details

The Value in Use Analysis Approach to Product Marketing

Time: February 16, 2010 from 11am to 12pm
Location: Online Webinar
Website or Map: http://eo2.commpartners.com/u…
Event Type: workshop, seminar
Organized By: Jose Briones
Latest Activity: Feb 10, 2010

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Event Description

Determining the value of a new product in the marketplace is one of the most fundamental issues that a commercial manager has to deal with today. In this live interactive seminar, we present a new approach to map the value space for a product or service called the "Value Box". This new tool combines the conventional value approaches such as cost-plus alongside more sophisticated methods such as cost-in-use and value-in-use. The Value Box allows the Commercial Manager to properly define marketing strategy and communicate it to his/her team and management. Examples relevant to the adhesive industry will be shown and marketing research methods to determine the value-in-use of a product will also be discussed

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