Hispanic professional society & diversity job fairs at NSHP.org

Opportunities and Strategies for Marketing to Multi-Cultural Audiences

Event Details

Opportunities and Strategies for Marketing to Multi-Cultural Audiences

Time: May 5, 2009 from 6:30pm to 8pm
Location: SMU School of Business, Georges Auditorium, Room 175
Street: 6210 Bishop Boulevard
City/Town: Dallas, Texas
Website or Map: http://www.dfwama.com/en/cev/…
Event Type: professional, association
Organized By: DFWAMA and NBMBAA
Latest Activity: May 5, 2009

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Event Description

For Business Owners:
Opportunities and Strategies for Marketing to
Multi-Cultural Audiences


Date:
Thursday May 5, 2009
6:30 PM to 8:00 PM CDT
Location:
SMU, Cox School of Business
Georges Auditorium,
(Room 175)
6210 Bishop Boulevard
Dallas, Texas 75275


Costs:
FREE for AMA and NBMBAA members
$10 non-members

To get more information or to RSVP:
mail@dfwmbas.org



Presented by the Dallas-Fort Worth Chapters of
The National Black MBA Association (NBMBAA)
and the American Marketing Association (AMA)


"Whether your goal is to reach the African American market, the Hispanic market or to select subsets of a specific ethnic group, this program will provide you with valuable information to reach these markets. The National Black MBA Association and the American Marketing Association present a panel of subject matter experts who will help you define your goals and provide your company with the resources that you need to develop effective programs and services. Learn about the best practices that these industry leaders use to implement an integrated marketing campaign, capture target multicultural and urban consumers, drive sales and make your company stand out from your competitors."


PANELISTS:

Erin Patton, Adjunct Professor of Sports Marketing
SMU Cox School of Business, Author of book entitled
"Under The Influence: Tracing The Hip-Hop Generation's Impact On Brands, Sports & Pop Culture."

Cynthia Brink, Partner at Cross Cultural Communications

Isaac Lasky, ORACLE at Concentric Consulting and former Marketing Director at Al Dia/Dallas Morning News


MODERATOR:
Adrian Parker, Owner of The Parker Marketing Group

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